Role: Creative Director, Designer

Marketing campaign for various Charity Water initiatives.

Role: Creative Director, Designer

Speculative redesign project for Emory Healthcare. Designs include banner ads, emails, social media posts and website lightboxes.

Role:  Executive Creative Director, Designer
ACD:  Karen Bowman
Art Director:  Aimee DiMello
Designers:  Bret Donaldson, Armando Torellini, Elim Cho, Eric Rodriguez
Copywriters: Rory Mach, Avery Caroll, Lauren Wittenberger
Food Stylist:  Elizabeth Normoyle
Photographer:  Colby Liebelt

Daily Sunshine is a mixable smoothie developed by picky parents for picky kids. We developed the brand identity, the product package concept along with virtually every possible marketing instrument for the brand including ads and social media content. 

LIVE SITE

Role:  Executive Creative Director
Creative Director, Designer: Carol Santos

General marketing emails, ads and social media for Stand Up 2 Cancer’s donor acquisition efforts.

Role: Creative Director, Designer

Speculative redesign project for Operation Smile. Designs include two different home page looks with mobile design samples.

Role:  Creative Director, Designer

AHA works hard to ensure that workplace health is part of the discussion. They make regular commitments to the study of workplace heart health. This site was meant to disseminate information about their research and strategies for a healthy workplace.

Role: Creative Director, Designer
Art Director: Robin Kapustin

Website designs for the Mortal Kombat X game website, the Mortal Kombat franchise website, and the NetherRealm (maker of Mortal Kombat) corporate website.

Role: Executive Creative Director
ACD, Designer: Alex Hernandez
Designers: Elim Cho, Armando Torellini, Eric Dominguez, Bret Donaldson

Brand package including social, collateral and website design for Lift4, a weight lifting and cardio mix program. 

Role: Creative Director, Designer

Designs for email, banner and social media assets for Children’s Hospital of Philidelphia.

Role: Creative Director, Designer

Art Brokerage is an exchange for buying and selling high end art of all kinds. We redesigned the entire site and all of their marketing emails to provide users with the most robust experience for shopping and selling.

LIVE SITE

Role:  Creative Director, Designer

VCA Animal Hospitals is one of the largest veterinary networks in the US. They care for thousands of animals every year. These comps were part of the redesign and rebranding process we explored with them. This included a complete redesign of their eCommerce platform as well.

Role: Creative Director, Designer
Designer: Chris Cherrie
Copywriter: Brian Nesbitt

Designs for a full browser microsite promoting Shark Week.   Users could move between the various days of the week by scrolling sideways and through the various shows by scrolling up and down.  

Role:  Executive Creative Director
Creative Director, Designer: Carol Santos

Tune in ads for Stand Up 2 Cancer’s yearly telecast.

Role: Creative Director, Designer
Art Director: Robin Kapustin
Designer: Tima LotahLink

Updated website for Treasure Island Las Vegas.

 LIVE SITE

Role: Executive Creative Director
ACD, Designer: Marie Gonzales
Sr. AD: Aimee Dimello
Designers: Ali Moradi, Elim Cho, Armando Torellini, Eric Dominguez, Bret Donaldson

Brand package including social, collateral and logos for Mes De Mas, a weight lifting and cardio mix program targeted to the hispanic community. 

Role:  Executive Creative Director
Editor, Camera, Talent, Sound:  Cameron Pugh

Brand spot for Beachbody On Demand. 

Role: Creative Director
Art Director: Robin Kapustin

Website for a competition to participate in designing Kasey Kahne’s car for Farmer’s Insurance. A 3D interface allowed the user to make changes to car decals, paint and logo positions in real time to submit a design for the actual car.

Role: Executive Creative Director
Editor, Camera, Sound: Cameron Pugh
Copy: Avery Caroll

Social media spots for Beachbody On Demand looking at the critical issues with gyms that we all hate. 

Role: Creative Director
Art Director: Jennifer Puno
Developer: Miguel Soltero

Wells Fargo targets college students for new customer acquisition due to the fact that many of them haven't selected a bank yet. This site promoted a tour that went around the country teaching young adults about money, while also distributing free music by selected independent artists.

Role: Executive Creative Director, Designer
Sr. Art Director, Designer: Aimee DeMello, Jeff Fey
Designers: Elim Cho, Armando Torellini, Eric Dominguez, Wes Gibson, Juan Milan

Brand package including social, collateral and website design for 80 Day Obsession and A Little Obsessed. 

Role:  Executive Creative Director
Art Director:  Iva Ilieva, Jinah Ahn
Designers:  Ali Moradi, Derek Lady

Beachbody commerce and corporate website redesign. 

Role: Creative Director
Art Director: Andy Choi
Flash Developer: Ben Hantoot
Tech Lead: Andy Briggs

Promotional site for The second season of Nurse Jackie.  Users had the opportunity to revisit the first two seasons of the show through a combination of videos and casual games that touched on the first season major plot points. 

Role: Creative Director, Designer
Art Director: Robin Kapustin

Designs for a new CBS Films website.

LIVE SITE

Role: Creative Director, Designer
Art Director: Robin Kapustin
Designer: Isaac Nunez

Designs for the inaugural Santa Monica Studio website. The design is fully responsive and includes custom adaptive mobile design comps.

Role: Creative Director, Designer
Art Director: Robin Kapustin
Logo Design and Illustration: Shauna Panczyszyn

Farmers married a couple on their Rose Bowl parade float in 2013 and they were working on a campaign to do the same in 2014.  The campaign included printed material, online advertisements, website updates to Farmers.com, Digital PR kits for Farmers agents and a fully responsive website for collecting entries and distributing content. This year's campaign was to be known as "Picture Perfect Weddings" since three couples were going to be married on the float.  

Role: Executive Creative Director
Creative Director: David Coleman
Art Director: Aimee DiMello, Jeff Fey, Alex Hernandez
Designers: Elim Cho, Armando Torrelini, Eric Dominguez

Country Heat is a dance fitness program based on line dancing. We produced a full collateral package, social media, several websites for commerce and email campaigns. 

Role:  Executive Creative Director
Co-Creative Director:  David Coleman
Art Director:  Jinah Ahn
Designers:  Marcos Ponce, Rafael Valente, David Serrano, Richard Marazsky, Sam Toh

Identity package for Beachbody's reality TV show, The 20s. The show was created to turn selection of our next celebrity trainer into content that could be used to entice membership to Beachbody's online streaming service. The work included identity development, on-screen graphics packages, promotional websites, email campaigns and social media content. 

Role:  Executive Creative Director
Art Director:  Aimee DiMello, Cameron Pugh
Sound Design: Cameron Pugh
Motion Graphics: Cameron Pugh
Designers:  Bret Donaldson, Elim Cho, Armando Torrelini, Eric Dominguez, Ali Moradi
Photographer:  Colby Liebelt

A new snack bar from Beachbody. 

Role:  Executive Creative Director
Sr. Art Director:  Alex Hernandez
Designers:  Ali Moradi, Nina Gomez, Beatrice Poon, Heather McCarthy, Richard Marazsky, Rick Garcia
User Experience: Michelle Machrone, Joy Ray, Kelly Eddling

TeamBeachbody eCommerce, coach tool, and marketing asset repository website. Beachbody’s entire MLM network of coaches use Team Beachbody for their daily business and sales.

Role: Executive Creative Director
Creative Director: David Coleman
Art Director: Aimee DiMello, Jeff Fey
Designers: Elim Cho, Armando Torrelini, Eric Dominguez

New program from Chris Downing. Shift Shop is an athlete's training program, focusing on speed, agility and power. 

Role: Creative Director
Art Director: Matthew Cogswell

Rhino Records, in conjunction with Nancy Sinatra, approached us to redesign the official Frank Sinatra website.  The site was a simple e-commerce site and they wanted it updated.  We, however, suggested a bigger goal, to revitalize fans participation with Frank.  So instead of simply reskinning the existing site, we built a Frank Sinatra tribute website with an eCommerce component as the secondary piece.  

The site contains information about Sinatra's affect on fashion, culture, history.  It contains unique photographs of Sinatra, videos of other stars talking about his affect on them.  Traffic to the site soared, and consequently, so did sales.  The site is available for viewing under the Recent Websites tab above.

Live Site

Role:  Executive Creative Director
Art Director, Designer:  Alex Hernandez
Designers: David Serrano, Richard Marazsky, Sam Toh, Elim Cho, Armando Torellini, Eric Dominguez

Website, emails and social media marketing for the launch of Beachbody Performance, a line of premium athletic supplements.

LIVE SITE

Role: Executive Creative Director
Creative Director: David Coleman
Art Director: Aimee DiMello, Jeff Fey
Designers: Derek Lady, Elim Cho, Armando Torrelini, Eric Dominguez

Cize is a fitness dance program designed to teach consumers pop music dance techniques while losing weight. 

Role: Art Director / Designer
Creative Director: Ron Taft
Photography: Ron Taft
Art Director: Andy Choi

We created an advertising campaign for this tounge-in-cheek underwear brand that included print ads, posters, party invites, packaging and a microsite. The campaign won an integrated marketing award from the New York Festivals and the vertical poster was selected as a winner for the 2004 Graphis Poster Annual.

Role: Creative Director, Designer
Art Directors: Jennifer Puno, Miguel Soltero, Brooke Williams, Stewart Wade

This is a series of work done as part of the winning AOR pitch for Activision at DDB/Tribal LA.  This section of work includes concepts surrounding the marketing of the Transformers video game.  It includes microsite designs, outdoor elements, Google Cybertron and banner ads.  

Role: Executive Creative Director
Art Director, Designer: Alex Hernandez

Design unification project for Beachbody Live, a wing of Beachbody's business which certifies trainers in Beachbody fitness programs allowing them to teach classes to private and commercial groups.

Role: Creative Director, Designer
Art Director: Robin Kapustin

Company website for Avalanche Studios, a European game developer.

LIVE SITE

Role: Executive Creative Director
Sr. Art Director, Designer: Aimee DeMello
Designers: David Serrano, Richard Marazsky, Sam Toh, Elim Cho, Armando Torellini, Eric Dominguez

Website, email collector, collateral material, banners and social media marketing for the launch of Clean Week, a short form fitness routine designed to lead consumers into one of a variety of fitness program upsells.

Role: Creative Director, Designer
Art Director: Brooke Williams

Print ads for a combo stair climber / treadmill from Nautilus called Mobia.   

Role: Creative Director
Art Director, Designer: Robin Kapustin

Website to promote The Way Way Back. Users could watch clips on the various characters and rate them on a scale of one ten. Once users rated a few characters, they were invited to ask for ratings for themselves, or to post ratings for each other on Vine and Instagram Video. 

Role: Creative Director, Designer

Poster designs promoting various lectures for UCLA School of Architecture.

Role:  Executive Creative Director
ACD:  Marie Gonzales
Art Director: Dom Tan
Designers:  Favi Fernandez, Bret Donaldson, Armando Torellini, Elim Cho, Eric Rodriguez, David Serrano
Copywriters: Rory Mach, Avery Caroll

2B Mindset is a diet/lifestyle system designed to help people alter their eating habits to increase their health, but also shed weight. We produced collateral material, websites, and a great deal of social media advertisement for the campaign.

Role: Creative Director
Art Director: Brooke Williams, Anna Villano
Copywriter: Brian Nesbitt
Developers: Xivic, Inc.

This Facebook application allowed users to create their own Fellowship of the Ring as a promotion for Lego LOTR. Users could connect with their profile and decide which of their friends had earned the privilege of standing by their side and fighting off the hoards of Mordor. 

The App as well as the associated banner campaign won two Gold Webby Awards. 

Role: Creative Director
Editor: Joe Hibbard

Promotional editorial spot for Burn Notice.   

Role: Creative Director
Art Directors: Stewart Wade, Miguel Soltero, Jennifer Puno

In an effort to capture more gamers to the Activision brand, we concepted and designed a VIP network.  Within the network, players gained points for participating with game brands that they could spent at a central hub called the Nexus.  Each game page had to be a part of a templated system, so we spent a lot of time figuring out how to use the same base structure over and over, but get a unique feel for in each design.  

Role: Executive Creative Director
Creative Director: David Coleman
Art Director: Aimee DiMello, Jeff Fey, Alex Hernandez
Designers: Elim Cho, Armando Torrelini, Eric Dominguez

Military inspired fitness program developed by Tony Horton, maker of P90X. 

Role: Art Director / Developer
Creative Director, Design: Nick Collier

ConocoPhillips sought to increase awareness for it's new campaign, "Life Happens Between Empty and Full" so we suggested a series of promotional events to give away free gas as well as recreational vehicles.  Since our agency was also the AOR for Honda, we talked Honda into giving us 8 vehicles for use as prizes.  

The campaign included a TV spot that was shot for both TV and the web.  It's the story of a guy who comes to a fork in the road.  One leads to a cabin in the woods where he can win a motorcycle, the other to a lake where he can win an watercraft.

Role: Creative Director
Art Director: Brooke Willaims

Holland America was looking to redo their site but we additionally suggested that they should consider adding some community functionality to allow users to share stories, images and video via their site. We therefore pitched the redesign as well as a community section where users could link up with their families while cruising and with other cruisers.  We further recommended that Holland America facilitate sharing by providing computer access, digital cameras and portable video cameras for use to guests.

Role: Creative Director
Art Director: Brooke Williams

Promotional website for shared effort between the Uganda Wildlife Authority and the Key Club on the United States.  

Role: Creative Director
Art Direction: Blak Inc.

Mobile and Tablet game proposal for World War Z. 

Role: Creative Director, Designer
Art Director: Robin Kapustin

Promotional website for a new film from Fox Searchlight. 

LIVE SITE

Role: Creative Director
Art Director: Brooke Williams
Copywriter: Brian Nesbitt
Developers: Xivic, Inc.

This website, made in conjunction with Disney Educational Productions, was an instructional tool timed with the release of Lincoln.  It was released at the same time the film came out for schools across the country. The tool allowed students to get insight into Lincoln's presidency by learning about his cabinet members and his decision making processes.  

The App as well as the associated banner campaign won a Gold Webby Award. 

Role:  Creative Director, Designer

Promotional website for Jon Carter. 

Role: Creative Director
Art Directors: Eugene Kim, Shelly Zaskoda

Design comps for the Guidance Agency website.   

Role:  Creative Director
Art Directors:  Eugene Kim
Designer:  Shelly Zaskoda

Redesign for a website promoting the conservancy associated with Ringling Bros Circus in Central Florida.   

Role: Creative Director, Designer  
Art Directors: Alireza Paryas

Release of updated Blu-ray Muppets content in conjunction with the new muppets film.  Disney was looking to modernize the imagery of the content.  These are some explorations that diverge from typical Disney design schemes.  

Role: Designer

Promotional website for the new A&E show All American Muslim.

Role: Creative Director
Art Director: Brooke Williams
Designer: Chris Cherrie

Disney On Ice performs in 40 countries. They asked for a microsite to distribute schedule information worldwide as well as a main corporate website refresh. The content on the corporate refresh was to be comprised of real families recorded throughout the course of a day before, during and after their attendance to a live show.  

Role: Creative Director, Designer
Co-Creative Director: Jason Chang
Art Director: Oyd Craddock
Tech Lead: Kish Hiranand
Developer: Andy Briggs

The Twisted Metal website gave users information on the game as well as allowed them to design and mod their own vehicles into the game.  

Role:  Art Director, Developer

Role: Creative Director, Designer

This site is a part of a design pitch for a new game from Midway. The experience is designed to allow users to understand how the game works and to highlight the incredible in game environments.

Role: Creative Director
Art Director: Jennifer Puno
Flash Development: Miguel Soltero

Website to help users understand how then can save money on their electric bills. The site was hosted by a series of animated characters that show users the energy saving tips.

Role:  Creative Director, Designer

Art Director:  Robin Kapustin
Designer:  Nickolas Peter Chelyapov

Promotional website for a new film from Paramount. 

LIVE SITE

Role:  Creative Director
Designer:  Hank Toet

 Website for Disney's competitor to Rock Band and Guitar Hero, Ultimate Band.

This site was designed to promote two special Weyerhaeuser paper brands, Lynx and Cougar.  Both brands are Weyerhaeuser's best sellers and this site was built to feature them for professionals in the design industry. 

LIVE SITE 

Role:  Creative Director, Designer
Designer:  Ben Hantoot
Flash Developer:  Ben Hantoot
Tech Lead:  Andy Briggs

We developed a dynamic ID system for PlayStation which allowed users to put signatures in forum postings and on social media websites for gamers that had real time information from a player's profile.  This included trophies, achievements, level and even their game library.

Role:  Creative Director
Copywriter:  Brian Nesbitt

Promotional video launched at ComicCon which encouraged fans of the Startship Troopers franchise to sign up for the Infantry in return for a look at exclusive content from the animated film.   Users interacted with an Aurasma, augmented reality app which played the video on any surface with Bugs, literally crawling out of the screen.