Role:  Executive Creative Director
ACD:  Marie Gonzales
Art Director: Dom Tan
Designers:  Favi Fernandez, Bret Donaldson, Armando Torellini, Elim Cho, Eric Rodriguez, David Serrano
Copywriters: Rory Mach, Avery Caroll

2B Mindset is a diet/lifestyle system designed to help people alter their eating habits to increase their health, but also shed weight. We produced collateral material, websites, and a great deal of social media advertisement for the campaign.