Role: Art Director / Designer
Creative Director: Ron Taft
Photography: Ron Taft
Art Director: Andy Choi

We created an advertising campaign for this tounge-in-cheek underwear brand that included print ads, posters, party invites, packaging and a microsite. The campaign won an integrated marketing award from the New York Festivals and the vertical poster was selected as a winner for the 2004 Graphis Poster Annual.