Role: Art Director / Developer
Creative Director, Design: Nick Collier

ConocoPhillips sought to increase awareness for it's new campaign, "Life Happens Between Empty and Full" so we suggested a series of promotional events to give away free gas as well as recreational vehicles.  Since our agency was also the AOR for Honda, we talked Honda into giving us 8 vehicles for use as prizes.  

The campaign included a TV spot that was shot for both TV and the web.  It's the story of a guy who comes to a fork in the road.  One leads to a cabin in the woods where he can win a motorcycle, the other to a lake where he can win an watercraft.