Role: Creative Director, Designer
Art Director: Robin Kapustin
Logo Design and Illustration: Shauna Panczyszyn
Farmers married a couple on their Rose Bowl parade float in 2013 and they were working on a campaign to do the same in 2014. The campaign included printed material, online advertisements, website updates to Farmers.com, Digital PR kits for Farmers agents and a fully responsive website for collecting entries and distributing content. This year's campaign was to be known as "Picture Perfect Weddings" since three couples were going to be married on the float.