Role: Creative Director
Art Director: Brooke Williams, Anna Villano
Copywriter: Brian Nesbitt
Developers: Xivic, Inc.

This Facebook application allowed users to create their own Fellowship of the Ring as a promotion for Lego LOTR. Users could connect with their profile and decide which of their friends had earned the privilege of standing by their side and fighting off the hoards of Mordor. 

The App as well as the associated banner campaign won two Gold Webby Awards.