Role: Creative Director
Art Director: Matthew Cogswell
Rhino Records, in conjunction with Nancy Sinatra, approached us to redesign the official Frank Sinatra website. The site was a simple e-commerce site and they wanted it updated. We, however, suggested a bigger goal, to revitalize fans participation with Frank. So instead of simply reskinning the existing site, we built a Frank Sinatra tribute website with an eCommerce component as the secondary piece.
The site contains information about Sinatra's affect on fashion, culture, history. It contains unique photographs of Sinatra, videos of other stars talking about his affect on them. Traffic to the site soared, and consequently, so did sales. The site is available for viewing under the Recent Websites tab above.