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Jonathan Deiss

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Wells Fargo Backstage Promotion

Role: Creative Director
Art Director: Jennifer Puno
Developer: Miguel Soltero

Wells Fargo targets college students for new customer acquisition due to the fact that many of them haven't selected a bank yet. This site promoted a tour that went around the country teaching young adults about money, while also distributing free music by selected independent artists.

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jonathandeiss at gmail dot com