Role:  Executive Creative Director, Designer
ACD:  Karen Bowman
Art Director:  Aimee DiMello
Designers:  Bret Donaldson, Armando Torellini, Elim Cho, Eric Rodriguez
Copywriters: Rory Mach, Avery Caroll, Lauren Wittenberger
Food Stylist:  Elizabeth Normoyle
Photographer:  Colby Liebelt

Daily Sunshine is a mixable smoothie developed by picky parents for picky kids. We developed the brand identity, the product package concept along with virtually every possible marketing instrument for the brand including ads and social media content. 

LIVE SITE

Role: Creative Director, Designer, Copywriter

Charity Water has a unique system in which they separate donations between those that support the corporate entity (The Well) and those that go 100% to the need (The Spring). This campaign focuses on the shocking reality of lack of access to clean water in much of the world.

Role:  Executive Creative Director, Design, Copy

Beachbody commerce and corporate website redesign. 

Role: Creative Director
Art Director: Robin Kapustin

Website for a competition to participate in designing Kasey Kahne’s car for Farmer’s Insurance. A 3D interface allowed the user to make changes to car decals, paint and logo positions in real time to submit a design for the actual car.

Role: Creative Director
Art Director: Jennifer Puno
Developer: Miguel Soltero

Wells Fargo targets college students for new customer acquisition due to the fact that many of them haven't selected a bank yet. This site promoted a tour that went around the country teaching young adults about money, while also distributing free music by selected independent artists.

Role: Creative Director, Designer, Copywriter

Designs for email, banner and social media assets for Children’s Hospital of Philadelphia.

Role: Executive Creative Director, Designer, Copywriter
Copywriter: Jennifer Miller

This campaign asks the fun question, what kind of animal would you be. It draws users in with a fun quiz that leads to donation opportunities for the user. The second group of work was a general audience campaign that ran at the same time.

Role: Executive Creative Director
Art Director: Candice Houley
Copywriter: Amanda Shackmann

A fun scratcher style match campaign. The variable match values drove lot of interest in the campaign as users tried to game the ads to get the 4X match result.

Role: Creative Director, Designer
Art Director: Robin Kapustin
Designer: Tima LotahLink

Updated website for Treasure Island Las Vegas.

 LIVE SITE

Role: Executive Creative Director, Designer, Copywriter

WWP asked for a dramatic visual improvement, something big, for their regular newsletter. These are some sample designs that push strongly for a unique and ownable email look.

Role: Executive Creative Director
ACD, Designer: Alex Hernandez
Designers: Elim Cho, Armando Torellini, Eric Dominguez, Bret Donaldson

Brand package including social, collateral and website design for Lift4, a weight lifting and cardio mix program. 

Role:  Executive Creative Director
Creative Director, Designer: Carol Santos

General marketing emails, ads and social media for Stand Up 2 Cancer’s donor acquisition efforts.

Role: Executive Creative Director
Editor, Camera, Sound: Cameron Pugh
Copy: Avery Caroll

Social media spots for Beachbody On Demand looking at the critical issues with gyms that we all hate. 

Role:  Creative Director, Designer

VCA Animal Hospitals is one of the largest veterinary networks in the US. They care for thousands of animals every year. These comps were part of the redesign and rebranding process we explored with them. This included a complete redesign of their eCommerce platform as well.

Role:  Creative Director, Designer

AHA works hard to ensure that workplace health is part of the discussion. They make regular commitments to the study of workplace heart health. This site was meant to disseminate information about their research and strategies for a healthy workplace.

Role: Executive Creative Director
ACD, Designer: Marie Gonzales
Sr. AD: Aimee Dimello
Designers: Ali Moradi, Elim Cho, Armando Torellini, Eric Dominguez, Bret Donaldson

Brand package including social, collateral and logos for Mes De Mas, a weight lifting and cardio mix program targeted to the hispanic community. 

Role: Executive Creative Director, Designer, Copywriter

Campaign refresh for Save the Children asking a simple yet powerful question, “Do you see them”. It’s both direct, and yet not accusatory as a strong lead generator.

Role: Executive Creative Director, Designer
Sr. Art Director, Designer: Aimee DeMello, Jeff Fey
Designers: Elim Cho, Armando Torellini, Eric Dominguez, Wes Gibson, Juan Milan

Brand package including social, collateral and website design for 80 Day Obsession and A Little Obsessed. 

Role: Creative Director, Designer, Copywriter
Developer: Andy Briggs

Art Brokerage is an exchange for buying and selling high end art of all kinds. We redesigned the entire site and all of their marketing emails to provide users with the most robust experience for shopping and selling.

LIVE SITE

Role:  Executive Creative Director
Editor, Camera, Talent, Sound:  Cameron Pugh

Brand spot for Beachbody On Demand. 

Role: Executive Creative Director, Designer
Copywriter: Amanda Shackmann

Thanksgiving campaign for Feeding America.

Role:  Executive Creative Director
Art Director:  Aimee DiMello, Cameron Pugh
Sound Design: Cameron Pugh
Motion Graphics: Cameron Pugh
Designers:  Bret Donaldson, Elim Cho, Armando Torrelini, Eric Dominguez, Ali Moradi
Photographer:  Colby Liebelt

A new snack bar from Beachbody. 

Role:  Executive Creative Director
Creative Director, Designer: Carol Santos

Tune in ads for Stand Up 2 Cancer’s yearly telecast.

Role: Executive Creative Director, Designer, Copywriter
Art Director: Carol Santos
Copywriter: Amanda Shackmann

Pitch for a complete redesign of the St. Labre Indian School website. Project is ongoing.

Role: Creative Director, Designer
Art Director: Robin Kapustin

Company website for Avalanche Studios, a European game developer.

LIVE SITE

Role:  Executive Creative Director
Sr. Art Director:  Alex Hernandez
Designers:  Ali Moradi, Nina Gomez, Beatrice Poon, Heather McCarthy, Richard Marazsky, Rick Garcia
User Experience: Michelle Machrone, Joy Ray, Kelly Eddling

TeamBeachbody eCommerce, coach tool, and marketing asset repository website. Beachbody’s entire MLM network of coaches use Team Beachbody for their daily business and sales.

Role:  Executive Creative Director
Co-Creative Director:  David Coleman
Art Director:  Jinah Ahn
Designers:  Marcos Ponce, Rafael Valente, David Serrano, Richard Marazsky, Sam Toh

Identity package for Beachbody's reality TV show, The 20s. The show was created to turn selection of our next celebrity trainer into content that could be used to entice membership to Beachbody's online streaming service. The work included identity development, on-screen graphics packages, promotional websites, email campaigns and social media content. 

Role: Creative Director
Art Directors: Stewart Wade, Miguel Soltero, Jennifer Puno

In an effort to capture more gamers to the Activision brand, we concepted and designed a VIP network.  Within the network, players gained points for participating with game brands that they could spent at a central hub called the Nexus.  Each game page had to be a part of a templated system, so we spent a lot of time figuring out how to use the same base structure over and over, but get a unique feel for in each design.  

Role: Creative Director, Copywriter
Art Directors: Eugene Kim, Shelly Zaskoda

Design comps for the Guidance Agency website.   

Role: Executive Creative Director
Art Director: Brooke Williams
Copywriter: Amanda Shackmann

Campaign for Hunger Action Month for Covenant House International.

Role: Creative Director
Art Director: Jennifer Puno
Flash Development: Miguel Soltero

Website to help users understand how then can save money on their electric bills. The site was hosted by a series of animated characters that show users the energy saving tips.

Role: Creative Director, Designer
Art Director: Robin Kapustin
Designer: Isaac Nunez

Designs for the inaugural Santa Monica Studio website. The design is fully responsive and includes custom adaptive mobile design comps.

Role: Executive Creative Director, Designer, Copywriter

Campaign Pitch for Alzheimer’s Association. As patients begin to suffer from Alzheimer’s, one test commonly used to test an individual is to ask them to draw a simple sketch of a clock. We leveraged that idea to create the campaign “It’s About Time”.

Role: Executive Creative Director, Designer, Animator, Copywriter
Copywriters: Jen Miller, Lois Ephraim

Campaign Pitch for Doctors Without Borders called Scrub Up & Show Up. The campaign asked donors to show up the same way that doctors show up around the world for the needy.

Role: Creative Director, Designer, Copywriter

Print ads for a combo stair climber / treadmill from Nautilus called Mobia.   

Role: Creative Director, Designer
Art Directors: Jennifer Puno, Miguel Soltero, Brooke Williams, Stewart Wade

This is a series of work done as part of the winning AOR pitch for Activision at DDB/Tribal LA.  This section of work includes concepts surrounding the marketing of the Transformers video game.  It includes microsite designs, outdoor elements, Google Cybertron and banner ads.  

Role: Executive Creative Director
Art Director: Brooke Williams
Copywriter: Carolyn Goldhush

This campaign asks the fun question, what kind of animal would you be. It draws users in with a fun quiz that leads to donation opportunities for the user. The second group of work was a general audience campaign that ran at the same time.

Role: Executive Creative Director
Creative Director: David Coleman
Art Director: Aimee DiMello, Jeff Fey
Designers: Derek Lady, Elim Cho, Armando Torrelini, Eric Dominguez

Cize is a fitness dance program designed to teach consumers pop music dance techniques while losing weight. 

Role: Executive Creative Director
Creative Director: David Coleman
Art Director: Aimee DiMello, Jeff Fey, Alex Hernandez
Designers: Elim Cho, Armando Torrelini, Eric Dominguez

Military inspired fitness program developed by Tony Horton, maker of P90X. 

Role:  Art Director, Developer, Copywriter

Promotional website for Slim Jim snacks co-braned with Marvel.

Role: Creative Director, Designer
Art Director: Robin Kapustin

Promotional website for a new film from Fox Searchlight. 

LIVE SITE

Role: Executive Creative Director
Creative Director: David Coleman
Art Director: Aimee DiMello, Jeff Fey, Alex Hernandez
Designers: Elim Cho, Armando Torrelini, Eric Dominguez

Country Heat is a dance fitness program based on line dancing. We produced a full collateral package, social media, several websites for commerce and email campaigns. 

Role: Executive Creative Director, Designer, Copywriter
Copywriter: Kelly Potchak
Designers: Candice Houley

Campaign pitch ideas for PETA. The first campaign idea, “I Animal”, looks to turn PETA’s founding date as “animal liberation day”. The remaining creative is fun promotional work in the aggressive PETA style.

Role: Creative Director, Designer
Art Director: Robin Kapustin
Logo Design and Illustration: Shauna Panczyszyn

Farmers married a couple on their Rose Bowl parade float in 2013 and they were working on a campaign to do the same in 2014.  The campaign included printed material, online advertisements, website updates to Farmers.com, Digital PR kits for Farmers agents and a fully responsive website for collecting entries and distributing content. This year's campaign was to be known as "Picture Perfect Weddings" since three couples were going to be married on the float.  

Role: Executive Creative Director
Creative Director: David Coleman
Art Director: Aimee DiMello, Jeff Fey
Designers: Elim Cho, Armando Torrelini, Eric Dominguez

New program from Chris Downing. Shift Shop is an athlete's training program, focusing on speed, agility and power. 

Role:  Executive Creative Director
Art Director, Designer:  Alex Hernandez
Designers: David Serrano, Richard Marazsky, Sam Toh, Elim Cho, Armando Torellini, Eric Dominguez

Website, emails and social media marketing for the launch of Beachbody Performance, a line of premium athletic supplements.

LIVE SITE

Role: Executive Creative Director, Designer, Copywriter

A quick-turn around United Way campaign for Giving Tuesday focusing on families, especially those lead by woman with children, who have lost their homes.

Role: Creative Director, Designer
Art Director: Robin Kapustin

Designs for a new CBS Films website.

LIVE SITE

Role: Creative Director, Designer

Poster designs promoting various lectures for UCLA School of Architecture.

Role: Art Director / Designer
Creative Director: Ron Taft
Photography: Ron Taft
Art Director: Andy Choi

We created an advertising campaign for this tounge-in-cheek underwear brand that included print ads, posters, party invites, packaging and a microsite. The campaign won an integrated marketing award from the New York Festivals and the vertical poster was selected as a winner for the 2004 Graphis Poster Annual.

Role: Executive Creative Director, Designer
Copywriter: Mandy Shackmann
Art Director: Miguel Soltero
Developer: DigiPros

American Bible Society website redesign project. Currently live at: https://www.americanbible.org/

Role: Executive Creative Director
Art Director, Designer: Alex Hernandez

Design unification project for Beachbody Live, a wing of Beachbody's business which certifies trainers in Beachbody fitness programs allowing them to teach classes to private and commercial groups.

Role: Executive Creative Director
Art Director: Csaba Zongor
Copywriter: Amanda Shackmann

Being unhoused is one of the strongest correlating factors with drug abuse, sexual violence and violent crimes. This campaign gives donors an low level donation opportunity to fund safe housing in dense urban areas.

Role: Creative Director
Art Director: Brooke Williams
Designer: Chris Cherrie

Disney On Ice performs in 40 countries. They asked for a microsite to distribute schedule information worldwide as well as a main corporate website refresh. The content on the corporate refresh was to be comprised of real families recorded throughout the course of a day before, during and after their attendance to a live show.  

Role: Creative Director
Art Director: Brooke Williams
Copywriter: Brian Nesbitt
Developers: Xivic, Inc.

This website, made in conjunction with Disney Educational Productions, was an instructional tool timed with the release of Lincoln.  It was released at the same time the film came out for schools across the country. The tool allowed students to get insight into Lincoln's presidency by learning about his cabinet members and his decision making processes.  

The App as well as the associated banner campaign won a Gold Webby Award. 

Role: Executive Creative Director
Art Director: Csaba Zongor
Copywriter: Amanda Shackmann

Fill a Plate campaign for The Salvation Army. This campaign leveraged the low cost of providing a plate of food as a basis for connecting hope, human nourishment and donations.

Role: Executive Creative Director

The “Unstoppable” campaign focuses on the concept of disabled veterans not allowing their disability to define them as they continue to train like warriors.

Role: Creative Director, Designer
Art Director: Robin Kapustin

Website designs for the Mortal Kombat X game website, the Mortal Kombat franchise website, and the NetherRealm (maker of Mortal Kombat) corporate website.

Role: Executive Creative Director, Designer, Animator, Copywriter.

Feeding America campaign ideas. The first campaign is brand oriented leveraging their brand guidelines. The other two campaigns, “Gather and Give” and “Make the Holidays Full” are fall campaigns with a Thanksgiving theme.

Role: Executive Creative Director, Designer
Art Director: Carol Santos

Speculative redesign project for Operation Smile. Designs include two different home page looks with mobile design samples.

Role: Executive Creative Director, Designer, Copywriter

Campaign Pitch for Shriners. There are two versions both on the theme of a triple match for Giving Tuesday.

Role: Executive Creative Director
Sr. Art Director, Designer: Aimee DeMello
Designers: David Serrano, Richard Marazsky, Sam Toh, Elim Cho, Armando Torellini, Eric Dominguez

Website, email collector, collateral material, banners and social media marketing for the launch of Clean Week, a short form fitness routine designed to lead consumers into one of a variety of fitness program upsells.

Role: Creative Director
Art Director: Matthew Cogswell

Rhino Records, in conjunction with Nancy Sinatra, approached us to redesign the official Frank Sinatra website.  The site was a simple e-commerce site and they wanted it updated.  We, however, suggested a bigger goal, to revitalize fans participation with Frank.  So instead of simply reskinning the existing site, we built a Frank Sinatra tribute website with an eCommerce component as the secondary piece.  

The site contains information about Sinatra's affect on fashion, culture, history.  It contains unique photographs of Sinatra, videos of other stars talking about his affect on them.  Traffic to the site soared, and consequently, so did sales.  The site is available for viewing under the Recent Websites tab above.

Live Site

Role: Executive Creative Director
Art Director: Csaba Zongor
Copywriter: Amanda Shackmann

This campaign asks the fun question, what kind of animal would you be. It draws users in with a fun quiz that leads to donation opportunities for the user. The second group of work was a general audience campaign that ran at the same time.

Role: Executive Creative Director
Art Director: Candice Houley
Copywriter: Justin Morris

Summer and Fall Match campaign for PVA.

Role: Creative Director, Designer

This site is a part of a design pitch for a new game from Midway. The experience is designed to allow users to understand how the game works and to highlight the incredible in game environments.

This site was designed to promote two special Weyerhaeuser paper brands, Lynx and Cougar.  Both brands are Weyerhaeuser's best sellers and this site was built to feature them for professionals in the design industry. 

LIVE SITE 

Role:  Executive Creative Director
ACD:  Marie Gonzales
Art Director: Dom Tan
Designers:  Favi Fernandez, Bret Donaldson, Armando Torellini, Elim Cho, Eric Rodriguez, David Serrano
Copywriters: Rory Mach, Avery Caroll

2B Mindset is a diet/lifestyle system designed to help people alter their eating habits to increase their health, but also shed weight. We produced collateral material, websites, and a great deal of social media advertisement for the campaign.

Role: Creative Director, Designer
Designer: Chris Cherrie
Copywriter: Brian Nesbitt

Designs for a full browser microsite promoting Shark Week.   Users could move between the various days of the week by scrolling sideways and through the various shows by scrolling up and down.  

Role: Executive Creative Director
Art Director: Erika Estrada
Copywriter: Amanda Shackmann
Developer: DigiPros

Website redesign project for the American Bible Society. Site is currently live at: https://www.christianapp.org/

Role: Executive Creative Director
Art Director: Csaba Zongor
Copywriter: Amanda Shackmann

“No Hungry Neighbors” is a campaign that draws in the donor by personalizing the nature of helping feed those around you, in your own neighborhood.

Role: Creative Director
Art Director: Andy Choi
Flash Developer: Ben Hantoot
Tech Lead: Andy Briggs

Promotional site for The second season of Nurse Jackie.  Users had the opportunity to revisit the first two seasons of the show through a combination of videos and casual games that touched on the first season major plot points. 

Role:  Creative Director, Designer

Art Director:  Robin Kapustin
Designer:  Nickolas Peter Chelyapov

Promotional website for a new film from Paramount. 

LIVE SITE

Role: Executive Creative Director
Art Director: Mike Muelstee
Copywriter: Kim Priore

Being unhoused is one of the strongest correlating factors with drug abuse, sexual violence and violent crimes. This campaign gives donors an low level donation opportunity to fund safe housing in dense urban areas.

Role: Creative Director
Art Director: Brooke Willaims

Holland America was looking to redo their site but we additionally suggested that they should consider adding some community functionality to allow users to share stories, images and video via their site. We therefore pitched the redesign as well as a community section where users could link up with their families while cruising and with other cruisers.  We further recommended that Holland America facilitate sharing by providing computer access, digital cameras and portable video cameras for use to guests.

Role: Executive Creative Director
Art Director: Candice Houley
Copywriter: Amanda Shackmann

This was a quick turnaround (24 hour) campaign for Corus the day after a devastating earthquake in Turkey.

Role: Executive Creative Director, Designer, Copywriter

Silent Killer campaign along with updated AHA newsletters and a Freemium offer campaign.

Role: Creative Director
Art Director, Designer: Robin Kapustin

Website to promote The Way Way Back. Users could watch clips on the various characters and rate them on a scale of one ten. Once users rated a few characters, they were invited to ask for ratings for themselves, or to post ratings for each other on Vine and Instagram Video. 

Role: Executive Creative Director, Designer
Copywriter: Amanda Gorcynzski, Jennifer Miller

“The Me in Alzheimer’s”, “For the Love”, and “Every Moment Counts” are three speculative refresh campaigns for evergreen Alzheimers advertising throughout the year.

Role: Creative Director, Copywriter
Illustrator: Matthew Cogswell

We had the opportunity to pitch for a personal website for M. Night Shyamalan but he only allowed for 3 days to responsd, presumably to see if people would come up with interesting ideas quickly. We decided to make our pitch into a comic book regarding how we would have handled marketing for his last film, “Lady in the Water”.

Role: Executive Creative Director, Designer, Copywriter

Speculative redesign project for Emory Healthcare. Designs include banner ads, emails, social media posts and website lightboxes.

Role: Executive Creative Director
Art Director: Candice Houley
Copywriter: Justin Morris

9/11 and Memorial Day campaigns for PVA.

Role: Creative Director
Art Director: Brooke Williams, Anna Villano
Copywriter: Brian Nesbitt
Developers: Xivic, Inc.

This Facebook application allowed users to create their own Fellowship of the Ring as a promotion for Lego LOTR. Users could connect with their profile and decide which of their friends had earned the privilege of standing by their side and fighting off the hoards of Mordor. 

The App as well as the associated banner campaign won two Gold Webby Awards. 

Role:  Creative Director, Designer

Promotional website for Jon Carter. 

Role: Creative Director
Art Direction: Blak Inc.

Mobile and Tablet game proposal for World War Z. 

Role: Creative Director, Designer
Co-Creative Director: Jason Chang
Art Director: Oyd Craddock
Tech Lead: Kish Hiranand
Developer: Andy Briggs

The Twisted Metal website gave users information on the game as well as allowed them to design and mod their own vehicles into the game.  

Role: Designer

Promotional website for the new A&E show All American Muslim.

Role: Executive Creative Director
Art Director: Candice Houley
Copywriter: Lisa Selner

“Invest in Her” campaigns for Plan. Invest in her was a theme that led to the development of several supporting ideas around the same subject.

Role:  Creative Director
Designer:  Hank Toet

 Website for Disney's competitor to Rock Band and Guitar Hero, Ultimate Band.

Role:  Creative Director
Art Directors:  Eugene Kim
Designer:  Shelly Zaskoda

Redesign for a website promoting the conservancy associated with Ringling Bros Circus in Central Florida.   

Role: Creative Director, Copywriter
Art Director: Brooke Williams

Promotional website for shared effort between the Uganda Wildlife Authority and the Key Club on the United States.  

Role: Art Director / Developer
Creative Director, Design: Nick Collier

ConocoPhillips sought to increase awareness for it's new campaign, "Life Happens Between Empty and Full" so we suggested a series of promotional events to give away free gas as well as recreational vehicles.  Since our agency was also the AOR for Honda, we talked Honda into giving us 8 vehicles for use as prizes.  

The campaign included a TV spot that was shot for both TV and the web.  It's the story of a guy who comes to a fork in the road.  One leads to a cabin in the woods where he can win a motorcycle, the other to a lake where he can win an watercraft.

Role: Creative Director, Designer  
Art Directors: Alireza Paryas

Release of updated Blu-ray Muppets content in conjunction with the new muppets film.  Disney was looking to modernize the imagery of the content.  These are some explorations that diverge from typical Disney design schemes.  

Role: Creative Director
Editor: Joe Hibbard

Promotional editorial spot for Burn Notice.   

Role:  Creative Director
Copywriter:  Brian Nesbitt

Promotional video launched at ComicCon which encouraged fans of the Startship Troopers franchise to sign up for the Infantry in return for a look at exclusive content from the animated film.   Users interacted with an Aurasma, augmented reality app which played the video on any surface with Bugs, literally crawling out of the screen.  

Role:  Art Director, Developer
Creative Director:  Ron Taft
Animation:  Mark Branton

Company website for Dailey & Associates. 

Site:  http://www.tastydesigntreats.com/dailey/index2.htm