Role:  Executive Creative Director, Designer
ACD:  Karen Bowman
Art Director:  Aimee DiMello
Designers:  Bret Donaldson, Armando Torellini, Elim Cho, Eric Rodriguez
Copywriters: Rory Mach, Avery Caroll, Lauren Wittenberger
Food Stylist:  Elizabeth Normoyle
Photographer:  Colby Liebelt

Daily Sunshine is a mixable smoothie developed by picky parents for picky kids. We developed the brand identity, the product package concept along with virtually every possible marketing instrument for the brand including ads and social media content. 

LIVE SITE

Role: Creative Director
Art Director: Robin Kapustin

Website for a competition to participate in designing Kasey Kahne’s car for Farmer’s Insurance. A 3D interface allowed the user to make changes to car decals, paint and logo positions in real time to submit a design for the actual car.

Role: Creative Director
Art Director: Jennifer Puno
Developer: Miguel Soltero

Wells Fargo targets college students for new customer acquisition due to the fact that many of them haven't selected a bank yet. This site promoted a tour that went around the country teaching young adults about money, while also distributing free music by selected independent artists.

Role: Creative Director, Designer
Art Director: Robin Kapustin
Designer: Tima LotahLink

Updated website for Treasure Island Las Vegas.

 LIVE SITE

Role: Executive Creative Director
ACD, Designer: Alex Hernandez
Designers: Elim Cho, Armando Torellini, Eric Dominguez, Bret Donaldson

Brand package including social, collateral and website design for Lift4, a weight lifting and cardio mix program. 

Role: Executive Creative Director
Editor, Camera, Sound: Cameron Pugh
Copy: Avery Caroll

Social media spots for Beachbody On Demand looking at the critical issues with gyms that we all hate. 

Role: Executive Creative Director
ACD, Designer: Marie Gonzales
Sr. AD: Aimee Dimello
Designers: Ali Moradi, Elim Cho, Armando Torellini, Eric Dominguez, Bret Donaldson

Brand package including social, collateral and logos for Mes De Mas, a weight lifting and cardio mix program targeted to the hispanic community. 

Role:  Executive Creative Director
Art Director:  Iva Ilieva, Jinah Ahn
Designers:  Ali Moradi, Derek Lady

Beachbody commerce and corporate website redesign. 

Role: Executive Creative Director, Designer
Sr. Art Director, Designer: Aimee DeMello, Jeff Fey
Designers: Elim Cho, Armando Torellini, Eric Dominguez, Wes Gibson, Juan Milan

Brand package including social, collateral and website design for 80 Day Obsession and A Little Obsessed. 

Role: Creative Director, Designer, Copywriter
Developer: Andy Briggs

Art Brokerage is an exchange for buying and selling high end art of all kinds. We redesigned the entire site and all of their marketing emails to provide users with the most robust experience for shopping and selling.

LIVE SITE

Role:  Executive Creative Director
Art Director:  Aimee DiMello, Cameron Pugh
Sound Design: Cameron Pugh
Motion Graphics: Cameron Pugh
Designers:  Bret Donaldson, Elim Cho, Armando Torrelini, Eric Dominguez, Ali Moradi
Photographer:  Colby Liebelt

A new snack bar from Beachbody. 

Role: Creative Director, Designer
Art Director: Robin Kapustin

Company website for Avalanche Studios, a European game developer.

LIVE SITE

Role:  Executive Creative Director
Sr. Art Director:  Alex Hernandez
Designers:  Ali Moradi, Nina Gomez, Beatrice Poon, Heather McCarthy, Richard Marazsky, Rick Garcia
User Experience: Michelle Machrone, Joy Ray, Kelly Eddling

TeamBeachbody eCommerce, coach tool, and marketing asset repository website. Beachbody’s entire MLM network of coaches use Team Beachbody for their daily business and sales.

Role:  Creative Director, Designer

VCA Animal Hospitals is one of the largest veterinary networks in the US. They care for thousands of animals every year. These comps were part of the redesign and rebranding process we explored with them. This included a complete redesign of their eCommerce platform as well.

Role: Creative Director
Art Directors: Stewart Wade, Miguel Soltero, Jennifer Puno

In an effort to capture more gamers to the Activision brand, we concepted and designed a VIP network.  Within the network, players gained points for participating with game brands that they could spent at a central hub called the Nexus.  Each game page had to be a part of a templated system, so we spent a lot of time figuring out how to use the same base structure over and over, but get a unique feel for in each design.  

Role:  Executive Creative Director
Editor, Camera, Talent, Sound:  Cameron Pugh

Brand spot for Beachbody On Demand. 

Role: Creative Director, Copywriter
Art Directors: Eugene Kim, Shelly Zaskoda

Design comps for the Guidance Agency website.   

Role: Creative Director
Art Director: Jennifer Puno
Flash Development: Miguel Soltero

Website to help users understand how then can save money on their electric bills. The site was hosted by a series of animated characters that show users the energy saving tips.

Role: Creative Director, Designer
Art Director: Robin Kapustin
Designer: Isaac Nunez

Designs for the inaugural Santa Monica Studio website. The design is fully responsive and includes custom adaptive mobile design comps.

Role: Creative Director, Designer, Copywriter

Print ads for a combo stair climber / treadmill from Nautilus called Mobia.   

Role: Executive Creative Director
Creative Director: David Coleman
Art Director: Aimee DiMello, Jeff Fey
Designers: Derek Lady, Elim Cho, Armando Torrelini, Eric Dominguez

Cize is a fitness dance program designed to teach consumers pop music dance techniques while losing weight. 

Role: Executive Creative Director
Creative Director: David Coleman
Art Director: Aimee DiMello, Jeff Fey, Alex Hernandez
Designers: Elim Cho, Armando Torrelini, Eric Dominguez

Military inspired fitness program developed by Tony Horton, maker of P90X. 

Role:  Art Director, Developer, Copywriter

Promotional website for Slim Jim snacks co-braned with Marvel.

Role: Executive Creative Director
Creative Director: David Coleman
Art Director: Aimee DiMello, Jeff Fey, Alex Hernandez
Designers: Elim Cho, Armando Torrelini, Eric Dominguez

Country Heat is a dance fitness program based on line dancing. We produced a full collateral package, social media, several websites for commerce and email campaigns. 

Role: Creative Director, Designer
Art Director: Robin Kapustin
Logo Design and Illustration: Shauna Panczyszyn

Farmers married a couple on their Rose Bowl parade float in 2013 and they were working on a campaign to do the same in 2014.  The campaign included printed material, online advertisements, website updates to Farmers.com, Digital PR kits for Farmers agents and a fully responsive website for collecting entries and distributing content. This year's campaign was to be known as "Picture Perfect Weddings" since three couples were going to be married on the float.  

Role: Executive Creative Director
Creative Director: David Coleman
Art Director: Aimee DiMello, Jeff Fey
Designers: Elim Cho, Armando Torrelini, Eric Dominguez

New program from Chris Downing. Shift Shop is an athlete's training program, focusing on speed, agility and power. 

Role:  Executive Creative Director
Art Director, Designer:  Alex Hernandez
Designers: David Serrano, Richard Marazsky, Sam Toh, Elim Cho, Armando Torellini, Eric Dominguez

Website, emails and social media marketing for the launch of Beachbody Performance, a line of premium athletic supplements.

LIVE SITE

Role: Creative Director, Designer

Poster designs promoting various lectures for UCLA School of Architecture.

Role: Art Director / Designer
Creative Director: Ron Taft
Photography: Ron Taft
Art Director: Andy Choi

We created an advertising campaign for this tounge-in-cheek underwear brand that included print ads, posters, party invites, packaging and a microsite. The campaign won an integrated marketing award from the New York Festivals and the vertical poster was selected as a winner for the 2004 Graphis Poster Annual.

Role: Executive Creative Director
Art Director, Designer: Alex Hernandez

Design unification project for Beachbody Live, a wing of Beachbody's business which certifies trainers in Beachbody fitness programs allowing them to teach classes to private and commercial groups.

Role: Creative Director, Copywriter
Illustrator: Matthew Cogswell

We had the opportunity to pitch for a personal website for M. Night Shyamalan but he only allowed for 3 days to responsd, presumably to see if people would come up with interesting ideas quickly. We decided to make our pitch into a comic book regarding how we would have handled marketing for his last film, “Lady in the Water”.

Role: Executive Creative Director
Sr. Art Director, Designer: Aimee DeMello
Designers: David Serrano, Richard Marazsky, Sam Toh, Elim Cho, Armando Torellini, Eric Dominguez

Website, email collector, collateral material, banners and social media marketing for the launch of Clean Week, a short form fitness routine designed to lead consumers into one of a variety of fitness program upsells.

This site was designed to promote two special Weyerhaeuser paper brands, Lynx and Cougar.  Both brands are Weyerhaeuser's best sellers and this site was built to feature them for professionals in the design industry. 

LIVE SITE 

Role:  Executive Creative Director
ACD:  Marie Gonzales
Art Director: Dom Tan
Designers:  Favi Fernandez, Bret Donaldson, Armando Torellini, Elim Cho, Eric Rodriguez, David Serrano
Copywriters: Rory Mach, Avery Caroll

2B Mindset is a diet/lifestyle system designed to help people alter their eating habits to increase their health, but also shed weight. We produced collateral material, websites, and a great deal of social media advertisement for the campaign.

Role: Creative Director
Art Director: Brooke Willaims

Holland America was looking to redo their site but we additionally suggested that they should consider adding some community functionality to allow users to share stories, images and video via their site. We therefore pitched the redesign as well as a community section where users could link up with their families while cruising and with other cruisers.  We further recommended that Holland America facilitate sharing by providing computer access, digital cameras and portable video cameras for use to guests.

Role: Art Director / Developer
Creative Director, Design: Nick Collier

ConocoPhillips sought to increase awareness for it's new campaign, "Life Happens Between Empty and Full" so we suggested a series of promotional events to give away free gas as well as recreational vehicles.  Since our agency was also the AOR for Honda, we talked Honda into giving us 8 vehicles for use as prizes.  

The campaign included a TV spot that was shot for both TV and the web.  It's the story of a guy who comes to a fork in the road.  One leads to a cabin in the woods where he can win a motorcycle, the other to a lake where he can win an watercraft.

Role:  Art Director, Developer
Creative Director:  Ron Taft
Animation:  Mark Branton

Company website for Dailey & Associates. 

Site:  http://www.tastydesigntreats.com/dailey/index2.htm